The Sad Story of Failing Law Firm Marketing
I got my first job in a law firm in 2001. Since then I've seen the good, bad and ugly of law firm marketing as it has evolved over the years.
And what I'm seeing is that most lawyers aren't getting results from their digital marketing. Their articles don't get read, their ads aren't working effectively, and they're certainly not getting clients in the door. As a result, many law firms discard digital marketing as ineffective.
But a properly crafted marketing campaign for lawyers will have clients knocking on your door. Read on to see how.
Where Most Lawyers Go Wrong – They Write Like Lawyers
Words are the foundation of effective marketing. Wrong words = no results.
The reason most lawyers end up in a digital black-hole is they write their marketing copy the way they learned to write in law school.
As a result what they write is only attractive to one group of people: other lawyers.
Trusting someone to take on such a task to present your business is always daunting. However, Chris was more than capable and went over and above what was required. He gave a new meaning to underpromise and over-deliver.
Tam Elabbasi – Principal Lawyer
Powerful Words Will Explode Your Firm's Growth
From your weekly blog post to SEO-specific articles through to your email campaigns and your advertising – are your words delivering the results you want?
We bring legal expertise and combine it with marketing skills to deliver the right words to the right people in the right way.
That means everything your law firm produces, publishes and pays for will be moving your readers one step closer to becoming your client.
Chris is a true professional when it comes to social media and digital marketing for lawyers and other professionals. Whenever I have a question, and time zones permitting, I'll reach out to Chris for his input, feedback and advice.
Mitch Jackson – Jackson and Wilson
Let's Grow your Firm Together
Most lawyers don't have the time or the desire to spend thousands of hours learning and executing the kind of copywriting strategies that will deliver meaningful growth. If that's you, then hit the button and let's join forces to bring your firm the success you desire.
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