You probably already know that I'm in the "more content" camp when it comes to law firm marketing. Of course, I'm also a fan of the content you create being considered, strategic and high quality. …
4 Reasons Law Clerks Shouldn’t Write Your Articles
It's a common strategy - get your law clerks to hunt down recent decisions, events or news and have them write an article about it. But is it really a good idea? On the surface, it seems like a …
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Your LinkedIn Profile – How to Set Yourself Up for Success
A LinkedIn profile is a critical piece of any professional's digital footprint. In truth, you've probably already got one, but what do you think of it? Have you gone through a systematic and robust …
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How to Get (and give) Recommendations on LinkedIn
The power of LinkedIn is in its ability to connect you with people and engage with them. One fantastic way of engaging with your network is through recommending them on LinkedIn. In this article …
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7 Steps to Get a Trillion More People to Read your Articles (#5 is gold)
Every day, thousands of wonderful articles are published by lawyers around the world that sail through the internets with a "whoosh" sound, completely ignored. Then they sit, expensive and unread, …
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What’s the Best Time to Post on LinkedIn?
Everywhere I go, people want the magic bullet for success on social media. More often than not, that bullet takes the form of this question: "What's the best time to post on LinkedIn?". So let’s …
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