Before you start producing anything at all, whether it's audio, video, images or writing - you've got to create a business case for your content marketing …
Continue Reading about Law Firm Content Marketing Requires a Business Case →
Blog
How can Lawyers “Start with Why” in their Marketing Message?
I was giving a workshop on web marketing recently, and one of the astute members of the audience asked me about how lawyers can "start with why"? As someone who aspires to provide practical and …
Continue Reading about How can Lawyers “Start with Why” in their Marketing Message? →
Email Marketing for Lawyers
Despite what many seem to believe, email marketing for lawyers remains one of the most important aspects of any law firm's marketing efforts. Done right, email marketing can take your prospective …
Social Media that Engages your Clients
Social media for lawyers should be a match made in heaven. Unfortunately - something went wrong in the match making department and we ended up as slightly tense acquaintances who know that they should …
Continue Reading about Social Media that Engages your Clients →
Create Content that Matters
Lawyers are prolific producers of content, but very few lawyers or firms actually have a real content marketing strategy. As a result, they get frustrated and feel like the whole concept of producing …
A Website that Builds your Practice
The vast majority of law firm websites achieve very little for their business. Unfortunately it's because they've ignored some critical issues right at the start of the process. If you can tackle the …
Continue Reading about A Website that Builds your Practice →