After “not enough time”, the next biggest complaint most lawyers have about their social media marketing is coming up with ideas for what to post. I mean, there’s a limit to how many times you can …
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Cultural Change Feeds Successful Innovation
Yeah I get it - innovation is the new black, and especially as a digital marketing person I'm supposed to be all about the AI-blockchain-app-cloud-innovative solutions to marketing. common sense …
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Does your Marketing Suffer from Analysis Paralysis?
As lawyers, we're great at planning stuff and writing down what we've planned... often in excruciating detail. In fact, many firms have strategy guides, policies, 5 year plans, goal sessions, …
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17 Blogging Myths that Many Lawyers Believe
In the world of blogging for lawyers we've got a fascinating issue - we buy into all sorts of stuff that simply doesn't make any sense. Admittedly, 17 is a weird number, right? Honestly, that's …
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The Physics of Digital Marketing
Did you do physics in highschool? I did. And truthfully, I've forgotten the vast majority of it, so don't ask me to calculate angular velocity or explain liquid expansion. It's odd, but for some …
How Lawyers can Write Awesome Articles that Actually Help People
I'm sure you've heard this before: when it comes to SEO for lawyers or any diligent form of content marketing, you've got to regularly produce "high quality" content. But what the heck does "high …
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