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Digital Marketing for Lawyers
Lawyers have been generating content for decades now. But much of it has started falling on deaf ears.
Content isn't just about updates, cases and legislation.
It's about value.
It's about consistency.
And critically, it's about the people you serve.
Here you'll find a series of articles that help you serve your clients and prospects with your law firm's content marketing strategies.
I'm sure you've heard this before: when it comes to SEO for lawyers or any diligent form of content marketing, you've got to regularly produce "high quality" content. But what the heck does "high …
Continue Reading about How Lawyers can Write Awesome Articles that Actually Help People →
Although SEO for lawyers is a pretty massive topic that can cause a lot of headaches, sometimes lawyers can get well on their way with a simple-ish 1, 2, 3 (4, 5, 6) SEO strategy. In an effort …
In a world of surface level analytics and vanity metrics, it's easy to get excited about the "views" of our latest video masterpiece. I know - because I do it too. Oh look - this one got 2.9 views …
Continue Reading about In Video Marketing, Your Viewcount Means Squat →
I love numbers, analytics and data as much as the next person. I also enjoy keeping up (somewhat) with what's going on in the various ways that social media platforms treat our content. But that …
OK so at some point you've becoming convinced that you need to do some video marketing for your law firm. Congratulations! And welcome to the party. The next question on your lips is... what …
Lawyers don't love SEO much and I respect that. But many lawyers want to get more attention from Google as part of their digital marketing strategy, and a little SEO knowledge can go a long way. At …
Continue Reading about 6 Common SEO Mistakes that Lawyers Make →
