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Digital Marketing for Lawyers
Lawyers have been generating content for decades now. But much of it has started falling on deaf ears.
Content isn't just about updates, cases and legislation.
It's about value.
It's about consistency.
And critically, it's about the people you serve.
Here you'll find a series of articles that help you serve your clients and prospects with your law firm's content marketing strategies.
Why do we produce content? Is it to drill home an understanding of the very finest legal details behind a recent legislative change or ruling? Or is it to engage your audience and show them how your …
Continue Reading about Seriously? No, Instead Try To Add A Lighter Touch To Your Content →
Although I've done a comprehensive post on blogging for lawyers, I thought I'd run through the essential parts to consider when you're starting a law firm blog from scratch. I'm not going to assume …
Continue Reading about Starting a Law Firm Blog? Here’s How To Do It Right →
It's essentially impossible to tell if your website is achieving anything for you if you don't track anything that's going on. And yet, although many firms are geared up with the necessary tools, …
Continue Reading about 7 Critical Measurements to Track the Success of your Firm’s Content →
Writing good headlines is an art form in itself, and lawyers are usually the worst artists out there. I'm not gonna give you all the theory in massive detail. Instead, I'm going to give you a few …
Continue Reading about How to Write Un-Terrible Headlines for your Legal Updates →
SEO for Lawyers is one of those subjects where people seem to fall into two categories: you feel that your law firm's SEO efforts are terrible and you're wasting simple opportunities; you care …
Continue Reading about SEO For Lawyers – A Guide to Search Engine Optimization →
Having a law firm blog is no longer a pleasant option that you might do in your spare time. Blogging for lawyers has become an essential part of your law firm's marketing toolkit. However, although …
Continue Reading about Blogging for Lawyers – How to Make your Law Firm Blog a Powerful Tool →
