Digital Marketing Mastery for Lawyers https://knownlikedandtrusted.com.au/blog/ Digital marketing strategies, tactics and practical advice for lawyers in SEO, content marketing, social media and more Wed, 06 Nov 2019 07:40:10 +0000 en-AU hourly 1 https://wordpress.org/?v=5.1.3 This is a show for lawyers who want to master the digital strategies they need to succeed in their practice. We will show you digital marketing strategies that help lawyers incorporate proven techniques into your marketing and business growth strategies, to help you increase your reach, gain more attention, build trust and ultimately get more clients. In these episodes you will learn what works and what doesn't in the digital marketing space. We'll look at how to build real relationships with online tools, how to create media that people care about, and how to turn online relationships to real paying customers for your practice. Learn how to be visible in your industry, and a sought after expert in your field. Find out how to position yourself in your practice in a way that will capture the attention of the people you care about. Incorporate content marketing strategies into your practice. Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean episodic Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd chris@tipsforlawyers.com chris@tipsforlawyers.com (Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd) Practical Digital Strategies for Lawyers and Law Firms Digital Marketing Mastery for Lawyers https://knownlikedandtrusted.com.au/wp-content/uploads/powerpress/digital_marketing_mastery.jpg https://knownlikedandtrusted.com.au/blog/ Brisbane, Australia Weekdays Two Assets in Digital Marketing https://knownlikedandtrusted.com.au/two-assets-in-digital-marketing/ Thu, 17 Oct 2019 21:20:19 +0000 https://knownlikedandtrusted.com.au/?p=97469 https://knownlikedandtrusted.com.au/two-assets-in-digital-marketing/#respond https://knownlikedandtrusted.com.au/two-assets-in-digital-marketing/feed/ 0 You've really only got these two things to work with: time and money. So where should you allocate each of them? You’ve really only got these two things to work with: time and money.

So where should you allocate each of them?

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You've really only got these two things to work with: time and money. So where should you allocate each of them? You've really only got these two things to work with: time and money.



So where should you allocate each of them?




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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:34
What’s the Point of your Marketing Activities? https://knownlikedandtrusted.com.au/whats-the-point-of-your-marketing-activities/ Thu, 29 Aug 2019 02:26:52 +0000 https://knownlikedandtrusted.com.au/?p=97192 https://knownlikedandtrusted.com.au/whats-the-point-of-your-marketing-activities/#respond https://knownlikedandtrusted.com.au/whats-the-point-of-your-marketing-activities/feed/ 0 Why is a very important question to ask, and not just "meaning of life" type stuff. Why is a very important question to ask, and not just “meaning of life” type stuff.

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Why is a very important question to ask, and not just "meaning of life" type stuff. Why is a very important question to ask, and not just "meaning of life" type stuff.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 2:44
Should you Express your Political Views on Social Media? https://knownlikedandtrusted.com.au/should-you-express-your-political-views-on-social-media/ Thu, 18 Jul 2019 03:58:45 +0000 https://knownlikedtrusted.lqf1mwm8-liquidwebsites.com/?p=97175 https://knownlikedandtrusted.com.au/should-you-express-your-political-views-on-social-media/#respond https://knownlikedandtrusted.com.au/should-you-express-your-political-views-on-social-media/feed/ 0 The prevailing answer when I asked this recently on LinkedIn was... "heck no!". But is that right? Are the risks of having an opinion stated in public simply too high? I'm not 100% sure... The prevailing answer when I asked this recently on LinkedIn was… “heck no!”.

But is that right? Are the risks of having an opinion stated in public simply too high?

I’m not 100% sure…

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The prevailing answer when I asked this recently on LinkedIn was... "heck no!". But is that right? Are the risks of having an opinion stated in public simply too high? I'm not 100% sure... The prevailing answer when I asked this recently on LinkedIn was... "heck no!".



But is that right? Are the risks of having an opinion stated in public simply too high?



I'm not 100% sure...
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 4:35
Does Blogging Help your SEO? https://knownlikedandtrusted.com.au/does-blogging-help-your-seo/ Sun, 23 Jun 2019 08:52:12 +0000 https://knownlikedtrusted.lqf1mwm8-liquidwebsites.com/?p=97059 https://knownlikedandtrusted.com.au/does-blogging-help-your-seo/#respond https://knownlikedandtrusted.com.au/does-blogging-help-your-seo/feed/ 0 Of the many reasons that law firms start their own blogs, one of the most significant and common is that they are absolutely convinced that churning out oodles of content is going to help their search engine strategy. But is that true? If not… why not? Find out in this episode! Of the many reasons that law firms start their own blogs, one of the most significant and common is that they are absolutely convinced that churning out oodles of content is going to help their search engine strategy.

But is that true? If not… why not?

Find out in this episode!

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Of the many reasons that law firms start their own blogs, one of the most significant and common is that they are absolutely convinced that churning out oodles of content is going to help their search engine strategy. But is that true? Of the many reasons that law firms start their own blogs, one of the most significant and common is that they are absolutely convinced that churning out oodles of content is going to help their search engine strategy.



But is that true? If not… why not?



Find out in this episode!
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 9:04
Digital versus Traditional Marketing – Which is Better? https://knownlikedandtrusted.com.au/digital-versus-traditional-marketing-which-is-better/ Thu, 23 May 2019 07:50:39 +0000 https://knownlikedtrusted.lqf1mwm8-liquidwebsites.com/?p=97008 https://knownlikedandtrusted.com.au/digital-versus-traditional-marketing-which-is-better/#respond https://knownlikedandtrusted.com.au/digital-versus-traditional-marketing-which-is-better/feed/ 0 You'd think, since we offer digital marketing services for lawyers, that we'd be all in favour of digital forming the mainstay of all marketing efforts, right? Let's find out. You’d think, since we offer digital marketing services for lawyers, that we’d be all in favour of digital forming the mainstay of all marketing efforts, right?

Let’s find out.

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You'd think, since we offer digital marketing services for lawyers, that we'd be all in favour of digital forming the mainstay of all marketing efforts, right? Let's find out. You'd think, since we offer digital marketing services for lawyers, that we'd be all in favour of digital forming the mainstay of all marketing efforts, right?



Let's find out.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 7:03
The Mass of Your Firm https://knownlikedandtrusted.com.au/friction-stopping-effective-action/ Tue, 19 Mar 2019 01:23:16 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96973 https://knownlikedandtrusted.com.au/friction-stopping-effective-action/#respond https://knownlikedandtrusted.com.au/friction-stopping-effective-action/feed/ 0 With momentum discussed, what about we chat about mass? Yes - your firm has a mass which requires a certain amount of force to get it moving. So how are we going to start that, and is your firm more like a big rock or an octopus? With momentum discussed, what about we chat about mass? Yes – your firm has a mass which requires a certain amount of force to get it moving. So how are we going to start that, and is your firm more like a big rock or an octopus?

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With momentum discussed, what about we chat about mass? Yes - your firm has a mass which requires a certain amount of force to get it moving. So how are we going to start that, and is your firm more like a big rock or an octopus? With momentum discussed, what about we chat about mass? Yes - your firm has a mass which requires a certain amount of force to get it moving. So how are we going to start that, and is your firm more like a big rock or an octopus?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:42
Momentum https://knownlikedandtrusted.com.au/momentum/ Sun, 17 Mar 2019 08:32:45 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96977 https://knownlikedandtrusted.com.au/momentum/#respond https://knownlikedandtrusted.com.au/momentum/feed/ 0 Of the things most likely to help you continue moving when you don't feel like it, momentum is high on the list. Let's talk about some physics - yes it matters. Of the things most likely to help you continue moving when you don’t feel like it, momentum is high on the list.

Let’s talk about some physics – yes it matters.

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Of the things most likely to help you continue moving when you don't feel like it, momentum is high on the list. Let's talk about some physics - yes it matters. Of the things most likely to help you continue moving when you don't feel like it, momentum is high on the list.



Let's talk about some physics - yes it matters.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:11
Human Meets Lawyer https://knownlikedandtrusted.com.au/human-meets-lawyer/ Sun, 17 Feb 2019 10:17:24 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96940 https://knownlikedandtrusted.com.au/human-meets-lawyer/#respond https://knownlikedandtrusted.com.au/human-meets-lawyer/feed/ 0 Somewhere, deep in our training, lies this unusual pathology that lawyers develop. Basically, it insists that the "lawyer" us and the "human" us need to be kept apart from each other. Kind of like trying not to cross the streams. But is that really an effective, or even plausible, approach to marketing? Somewhere, deep in our training, lies this unusual pathology that lawyers develop. Basically, it insists that the “lawyer” us and the “human” us need to be kept apart from each other.

Kind of like trying not to cross the streams.

But is that really an effective, or even plausible, approach to marketing?

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Somewhere, deep in our training, lies this unusual pathology that lawyers develop. Basically, it insists that the "lawyer" us and the "human" us need to be kept apart from each other. Kind of like trying not to cross the streams. Somewhere, deep in our training, lies this unusual pathology that lawyers develop. Basically, it insists that the "lawyer" us and the "human" us need to be kept apart from each other.



Kind of like trying not to cross the streams.



But is that really an effective, or even plausible, approach to marketing?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 8:02
Instagram Feed or Instagram Stories? https://knownlikedandtrusted.com.au/instagram-feed-or-instagram-stories/ Mon, 11 Feb 2019 11:43:01 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96925 https://knownlikedandtrusted.com.au/instagram-feed-or-instagram-stories/#respond https://knownlikedandtrusted.com.au/instagram-feed-or-instagram-stories/feed/ 0 Which should you be putting your time and effort into - feed posts or stories? Which should you be putting your time and effort into – feed posts or stories?

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Which should you be putting your time and effort into - feed posts or stories? Which should you be putting your time and effort into - feed posts or stories?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:48
Business Account or Personal Account on Instagram? https://knownlikedandtrusted.com.au/business-account-or-personal-account-on-instagram/ Fri, 08 Feb 2019 06:50:59 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96916 https://knownlikedandtrusted.com.au/business-account-or-personal-account-on-instagram/#respond https://knownlikedandtrusted.com.au/business-account-or-personal-account-on-instagram/feed/ 0 It's tempting to just go straight for the business account option when you're setting up your instagram account, but is that really the right decision or are there some things you should think about first? Well - it's probably right. But let's talk about why, just in case you were wondering what the difference was. It’s tempting to just go straight for the business account option when you’re setting up your instagram account, but is that really the right decision or are there some things you should think about first?

Well – it’s probably right.

But let’s talk about why, just in case you were wondering what the difference was.

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It's tempting to just go straight for the business account option when you're setting up your instagram account, but is that really the right decision or are there some things you should think about first? Well - it's probably right. It's tempting to just go straight for the business account option when you're setting up your instagram account, but is that really the right decision or are there some things you should think about first?



Well - it's probably right.



But let's talk about why, just in case you were wondering what the difference was.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:22
Use your name or Your Firm’s Name on Instagram? https://knownlikedandtrusted.com.au/use-your-name-or-your-firms-name-on-instagram/ Tue, 05 Feb 2019 22:15:20 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96907 Good question! There are pros and cons to both, and it depends on the size of your firm and the nature of your practice. But ultimately, one option shines out over the other. Good question! There are pros and cons to both, and it depends on the size of your firm and the nature of your practice. But ultimately, one option shines out over the other. Good question! There are pros and cons to both, and it depends on the size of your firm and the nature of your practice.



But ultimately, one option shines out over the other.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:11
2 Simple Instagram Strategies for Lawyers https://knownlikedandtrusted.com.au/2-simple-instagram-strategies-for-lawyers/ Mon, 04 Feb 2019 07:22:48 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96898 Let's start nice and easy with basic but effective instagram strategies. We're going to focus on engagement here, not publication. Although the temptation is to start the other way around, for lawyers the struggle is normally getting connected - so let's front load that part! Let's start nice and easy with basic but effective instagram strategies. We're going to focus on engagement here, not publication. Although the temptation is to start the other way around, for lawyers the struggle is normally getting connected - so ... Let's start nice and easy with basic but effective instagram strategies.



We're going to focus on engagement here, not publication. Although the temptation is to start the other way around, for lawyers the struggle is normally getting connected - so let's front load that part!
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 4:30
Digital Marketing for Young Lawyers https://knownlikedandtrusted.com.au/digital-marketing-for-young-lawyers/ Wed, 30 Jan 2019 21:20:08 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96889 How to get going in the space when you're short on experience, expertise, time and money. Yes - it's still possible! How to get going in the space when you're short on experience, expertise, time and money. Yes - it's still possible!

How to get going in the space when you're short on experience, expertise, time and money. Yes - it's still possible!


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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 7:09
Is Your Headshot Cool Enough? https://knownlikedandtrusted.com.au/is-your-headshot-cool-enough/ Mon, 28 Jan 2019 21:27:02 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96868 Somewhere between obsessing about how you look and not caring at all is the place to be when it comes to getting the right headshot for social media. So how do we do that? Somewhere between obsessing about how you look and not caring at all is the place to be when it comes to getting the right headshot for social media. So how do we do that? Somewhere between obsessing about how you look and not caring at all is the place to be when it comes to getting the right headshot for social media.



So how do we do that?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:22
What about Curating Instead of Publishing? https://knownlikedandtrusted.com.au/what-about-curating-instead-of-publishing/ Thu, 24 Jan 2019 21:32:41 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96877 Just because you don't have time to write a huge blog post every day doesn't mean that you can't still get useful content out there. Here's how to do it. Just because you don't have time to write a huge blog post every day doesn't mean that you can't still get useful content out there. Here's how to do it. Just because you don't have time to write a huge blog post every day doesn't mean that you can't still get useful content out there.



Here's how to do it.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:01
3 Reasons to Give Live Video a Crack https://knownlikedandtrusted.com.au/3-reasons-to-give-live-video-a-crack/ Thu, 24 Jan 2019 03:39:34 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96856 While I don't do a lot of live video myself, it certainly has some appeal on a number of levels. Here are a few reasons you might want to consider live video as part of your content mix, even if it's not the mainstay of your operation. While I don't do a lot of live video myself, it certainly has some appeal on a number of levels. Here are a few reasons you might want to consider live video as part of your content mix, even if it's not the mainstay of your operation. While I don't do a lot of live video myself, it certainly has some appeal on a number of levels.



Here are a few reasons you might want to consider live video as part of your content mix, even if it's not the mainstay of your operation.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:39
Is it Worth Doing Much Video? https://knownlikedandtrusted.com.au/is-it-worth-doing-much-video/ Wed, 23 Jan 2019 07:37:38 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96843 Yes I'm aware of the irony of this question, given that this entire podcast series is also a video series. But let's explore the issue properly and find out whether the current flavour of the marketing month is actually worth it. Yes I'm aware of the irony of this question, given that this entire podcast series is also a video series. But let's explore the issue properly and find out whether the current flavour of the marketing month is actually worth it. Yes I'm aware of the irony of this question, given that this entire podcast series is also a video series.



But let's explore the issue properly and find out whether the current flavour of the marketing month is actually worth it.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 7:32
How Much Content Should you Give Away Free? https://knownlikedandtrusted.com.au/how-much-content-should-you-give-away-free/ Tue, 22 Jan 2019 04:54:28 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96832 A common problem for lawyers - just how much of our craft should we give away in the form of content, and what are the risks of doing so? As you'll see, if we ask a slightly different question most of the problems with this dilemma go away (but not quite all). A common problem for lawyers - just how much of our craft should we give away in the form of content, and what are the risks of doing so? As you'll see, if we ask a slightly different question most of the problems with this dilemma go away (but not ... A common problem for lawyers - just how much of our craft should we give away in the form of content, and what are the risks of doing so?



As you'll see, if we ask a slightly different question most of the problems with this dilemma go away (but not quite all).
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 7:03
Why Should I Follow YOU? https://knownlikedandtrusted.com.au/why-should-i-follow-you/ Mon, 21 Jan 2019 05:40:45 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96825 Most firms have brand pages across social media by now, and some have high hopes for developing a truck load of followers. But the question you need to ask is this: why should I, or anyone else for that matter, follow YOUR brand page? What exactly does it have to offer? Most firms have brand pages across social media by now, and some have high hopes for developing a truck load of followers. But the question you need to ask is this: why should I, or anyone else for that matter, follow YOUR brand page? Most firms have brand pages across social media by now, and some have high hopes for developing a truck load of followers.



But the question you need to ask is this: why should I, or anyone else for that matter, follow YOUR brand page? What exactly does it have to offer?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:35
Trying to Scale Might Not be a Good Idea https://knownlikedandtrusted.com.au/trying-to-scale-might-not-be-a-good-idea/ Fri, 18 Jan 2019 07:00:42 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96817 While one of the big appeals of digital marketing is the sheer scope of what you can achieve with huge numbers of people, for lawyers aiming for astronomic numbers isn't necessarily the best aim for the game. While one of the big appeals of digital marketing is the sheer scope of what you can achieve with huge numbers of people, for lawyers aiming for astronomic numbers isn't necessarily the best aim for the game. While one of the big appeals of digital marketing is the sheer scope of what you can achieve with huge numbers of people, for lawyers aiming for astronomic numbers isn't necessarily the best aim for the game.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:17
Reps and Sets https://knownlikedandtrusted.com.au/reps-and-sets/ Wed, 16 Jan 2019 06:43:05 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96808 If you've ever tried to get into the exercise game, you know it's not a matter of busting your guts out for a week and then letting the next 51 slide. No - it's about constantly showing up, getting stronger and better and faster. Digital marketing is kind of the same... but less sweaty. If you've ever tried to get into the exercise game, you know it's not a matter of busting your guts out for a week and then letting the next 51 slide. No - it's about constantly showing up, getting stronger and better and faster. If you've ever tried to get into the exercise game, you know it's not a matter of busting your guts out for a week and then letting the next 51 slide.



No - it's about constantly showing up, getting stronger and better and faster.



Digital marketing is kind of the same... but less sweaty.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 4:53
Why I Wouldn’t Start with Blogging https://knownlikedandtrusted.com.au/why-i-wouldnt-start-with-blogging/ Tue, 15 Jan 2019 06:04:18 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96793 If you're just getting into the game, then the big wide world of digital marketing options is probably going to seem a bit overwhelming. But, you know you need to do something. The "go to" for many people is going to be blogging, but while that's a great content type for lawyers I'm not 100% convinced that's actually where I would start if I had my time over. Find out what I'd do in this episode. If you're just getting into the game, then the big wide world of digital marketing options is probably going to seem a bit overwhelming. But, you know you need to do something. The "go to" for many people is going to be blogging, If you're just getting into the game, then the big wide world of digital marketing options is probably going to seem a bit overwhelming.



But, you know you need to do something. The "go to" for many people is going to be blogging, but while that's a great content type for lawyers I'm not 100% convinced that's actually where I would start if I had my time over.



Find out what I'd do in this episode.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:08
Should you Care about Production Value? https://knownlikedandtrusted.com.au/should-you-care-about-production-value/ Mon, 14 Jan 2019 05:22:48 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96787 If you're going to produce... stuff... then how much do you need to care about whether it looks like it came out of Hollywood ? If you're going to produce... stuff... then how much do you need to care about whether it looks like it came out of Hollywood ? If you're going to produce... stuff... then how much do you need to care about whether it looks like it came out of Hollywood ?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:42
Trying to be Profound? https://knownlikedandtrusted.com.au/trying-to-be-profound/ Thu, 10 Jan 2019 19:54:03 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96780 Hmmm - as many times as I have tried, I've probably failed. So what makes you so special? Hmmm - as many times as I have tried, I've probably failed. So what makes you so special? Hmmm - as many times as I have tried, I've probably failed.



So what makes you so special?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 4:47
Sucking the Fun Out of Marketing https://knownlikedandtrusted.com.au/sucking-the-fun-out-of-marketing/ Wed, 09 Jan 2019 19:38:31 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96772 It's tempting, as a "professional" (whatever that means) to keep ourselves suited up, serious minded and extremely conservative at all times. Unfortunately, from a content marketing perspective, the result is that we're also super boring a lot of the time. And in a sea of information, who in their right mind is going to pick the most boring thing they can find, if there's an viable alternative? So the trick is... don't be boring. It's tempting, as a "professional" (whatever that means) to keep ourselves suited up, serious minded and extremely conservative at all times. Unfortunately, from a content marketing perspective, the result is that we're also super boring a lot of th... It's tempting, as a "professional" (whatever that means) to keep ourselves suited up, serious minded and extremely conservative at all times.



Unfortunately, from a content marketing perspective, the result is that we're also super boring a lot of the time.



And in a sea of information, who in their right mind is going to pick the most boring thing they can find, if there's an viable alternative?



So the trick is... don't be boring.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 4:38
LinkedIn 101 https://knownlikedandtrusted.com.au/linkedin-101/ Tue, 08 Jan 2019 19:11:11 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96760 Just in case you need it. Or perhaps a refresher on what the point of all this really is. Just in case you need it. Or perhaps a refresher on what the point of all this really is. Just in case you need it. Or perhaps a refresher on what the point of all this really is.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 7:54
The Joy of Blogging Statistics https://knownlikedandtrusted.com.au/the-joy-of-blogging-statistics/ Mon, 07 Jan 2019 20:16:29 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96753 Yes - I said joy. Honest. I mean - not joy in the sense of overwhelming and inescapable inner peace, but at least some sense of vague understanding. Yes - I said joy. Honest. I mean - not joy in the sense of overwhelming and inescapable inner peace, but at least some sense of vague understanding. Yes - I said joy.



Honest.



I mean - not joy in the sense of overwhelming and inescapable inner peace, but at least some sense of vague understanding.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 8:48
2019 Awaits – Are you Ready? https://knownlikedandtrusted.com.au/2019-awaits-are-you-ready/ Mon, 17 Dec 2018 07:06:54 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96742 The final episode of 2018 is a bit different - let's take a look at 3 big areas that you need to be thinking about in your 2019 digital marketing efforts. Are you ready? The final episode of 2018 is a bit different - let's take a look at 3 big areas that you need to be thinking about in your 2019 digital marketing efforts. Are you ready? The final episode of 2018 is a bit different - let's take a look at 3 big areas that you need to be thinking about in your 2019 digital marketing efforts.



Are you ready?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 17:10
Realistic Expectations of Digital Marketing https://knownlikedandtrusted.com.au/realistic-expectations-of-digital-marketing/ Thu, 13 Dec 2018 21:45:19 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96734 So it would be nice to have a $5m ad spend each year, to kickstart our efforts and drive the necessary attention our way. But most of us don't have that. So what do we need to keep in mind in terms of expectations in our digital marketing? It's something I mentioned right at the start of this series... So it would be nice to have a $5m ad spend each year, to kickstart our efforts and drive the necessary attention our way. But most of us don't have that. So what do we need to keep in mind in terms of expectations in our digital marketing? So it would be nice to have a $5m ad spend each year, to kickstart our efforts and drive the necessary attention our way.



But most of us don't have that.



So what do we need to keep in mind in terms of expectations in our digital marketing? It's something I mentioned right at the start of this series...
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:41
Does the World Need Another LinkedIn Comment? https://knownlikedandtrusted.com.au/does-the-world-need-another-linkedin-comment/ Thu, 13 Dec 2018 01:10:42 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96724 I regularly recommend that people "get amongst it" on social media by commenting more on other people's posts. This isn't always received with enormous support, with some wondering how a little comment here and there could possibly make any difference to their marketing strategy. That's a fair topic for discussion... so let's discuss it! I regularly recommend that people "get amongst it" on social media by commenting more on other people's posts. This isn't always received with enormous support, with some wondering how a little comment here and there could possibly make any differen... I regularly recommend that people "get amongst it" on social media by commenting more on other people's posts.



This isn't always received with enormous support, with some wondering how a little comment here and there could possibly make any difference to their marketing strategy.



That's a fair topic for discussion... so let's discuss it!
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:18
How to Start Improving your Copywriting https://knownlikedandtrusted.com.au/how-to-start-improving-your-copywriting/ Tue, 11 Dec 2018 21:30:56 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96713 I bang on regularly about how poorly written some legal articles are.  Despite this, as lawyers we convince ourselves that we're good writers, which is only a partial truth at best. We might be (although rarely are) good at writing a particular type of legal document.  But that doesn't mean we're good at copywriting for marketing purposes. So what's the first thing we can do to start on the road to recovery? I bang on regularly about how poorly written some legal articles are.  Despite this, as lawyers we convince ourselves that we're good writers, which is only a partial truth at best. We might be (although rarely are) good at writing a particular type... I bang on regularly about how poorly written some legal articles are. 



Despite this, as lawyers we convince ourselves that we're good writers, which is only a partial truth at best. We might be (although rarely are) good at writing a particular type of legal document. 



But that doesn't mean we're good at copywriting for marketing purposes.



So what's the first thing we can do to start on the road to recovery?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:26
What is Newsjacking and Why Should you Care? https://knownlikedandtrusted.com.au/what-is-newsjacking-and-why-should-you-care/ Mon, 10 Dec 2018 22:14:11 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96706 One of the most powerful ways of getting yourself in front of a wider audience and positioning yourself as an expert is through newsjacking. Not heard the term before? No problem - let's chat about what it is and how it can help you. One of the most powerful ways of getting yourself in front of a wider audience and positioning yourself as an expert is through newsjacking. Not heard the term before? No problem - let's chat about what it is and how it can help you. One of the most powerful ways of getting yourself in front of a wider audience and positioning yourself as an expert is through newsjacking.



Not heard the term before? No problem - let's chat about what it is and how it can help you.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:07
What to Email your Database? https://knownlikedandtrusted.com.au/what-to-email-your-database/ Sun, 09 Dec 2018 18:01:27 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96692 Building a database is one thing, but deciding what to actually send it is a completely different decision. Most law firms send out newsletters or links to their latest articles. That's fine (if you go for that kind of thing) but what else are you going to send people to mix it up a bit and offer them real value for being your best fans? Here are three ideas you can use easily and often. Building a database is one thing, but deciding what to actually send it is a completely different decision. Most law firms send out newsletters or links to their latest articles. That's fine (if you go for that kind of thing) but what else are you g... Building a database is one thing, but deciding what to actually send it is a completely different decision.



Most law firms send out newsletters or links to their latest articles. That's fine (if you go for that kind of thing) but what else are you going to send people to mix it up a bit and offer them real value for being your best fans?



Here are three ideas you can use easily and often.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 7:20
A Simple Way to Improve your Legal Updates https://knownlikedandtrusted.com.au/a-simple-way-to-improve-your-legal-updates/ Fri, 07 Dec 2018 06:29:45 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96682 It's true - I rant and rave about how much I dislike the stock standard "timely reminder" case law, legislative or academic legal updates.  They stink, and they're boring. But I'm not against legal updates entirely - just ones that are done poorly. So let's see how we might be able to sharpen our attention on making this fundamental content type a bit better. It's true - I rant and rave about how much I dislike the stock standard "timely reminder" case law, legislative or academic legal updates.  They stink, and they're boring. But I'm not against legal updates entirely - just ones that are done poorly. ... It's true - I rant and rave about how much I dislike the stock standard "timely reminder" case law, legislative or academic legal updates.  They stink, and they're boring.



But I'm not against legal updates entirely - just ones that are done poorly.



So let's see how we might be able to sharpen our attention on making this fundamental content type a bit better.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:02
An Easy Start in Video Marketing https://knownlikedandtrusted.com.au/an-easy-start-in-video-marketing/ Wed, 05 Dec 2018 17:51:19 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96673 Lots of lawyers know (or at least, think perhaps) that video marketing could be a powerful tool in their arsenal. But despite having the fleeting thought, most do very little about it. All sorts of barriers might prevent you from getting started, so in this episode I'm trying to remove a few of them. Lots of lawyers know (or at least, think perhaps) that video marketing could be a powerful tool in their arsenal. But despite having the fleeting thought, most do very little about it. All sorts of barriers might prevent you from getting started,... Lots of lawyers know (or at least, think perhaps) that video marketing could be a powerful tool in their arsenal.



But despite having the fleeting thought, most do very little about it.



All sorts of barriers might prevent you from getting started, so in this episode I'm trying to remove a few of them.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 4:20
Gotta Turn Up if you Want to Play https://knownlikedandtrusted.com.au/gotta-turn-up-if-you-want-to-play/ Tue, 04 Dec 2018 22:59:45 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96659 Image for a second if you joined an association, said hello to one person at the start of the year, and then missed 29 consecutive events. How do you think it would go if on event number 30 you showed up an asked to give a speech about your product or service? Asking people to hire you as their lawyer? It would go badly. And there's a good reason for that. Image for a second if you joined an association, said hello to one person at the start of the year, and then missed 29 consecutive events. How do you think it would go if on event number 30 you showed up an asked to give a speech about your product ... Image for a second if you joined an association, said hello to one person at the start of the year, and then missed 29 consecutive events.



How do you think it would go if on event number 30 you showed up an asked to give a speech about your product or service? Asking people to hire you as their lawyer?



It would go badly. And there's a good reason for that.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:24
Still Trying to Game the Algorithm? https://knownlikedandtrusted.com.au/still-trying-to-game-the-algorithm/ Mon, 03 Dec 2018 19:34:28 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96652 Should you obsess over the best time of day, the best day of the week, the best content type, the precise word count that achieves the best results? While I love a good algorithm chat now and again, we have to be a bit cautious about going nuts over the whole thing. Let's chat about an approach that won't result in you wearing aluminium on your head, but won't totally ignore the process completely. Should you obsess over the best time of day, the best day of the week, the best content type, the precise word count that achieves the best results? While I love a good algorithm chat now and again, we have to be a bit cautious about going nuts over... Should you obsess over the best time of day, the best day of the week, the best content type, the precise word count that achieves the best results?



While I love a good algorithm chat now and again, we have to be a bit cautious about going nuts over the whole thing.



Let's chat about an approach that won't result in you wearing aluminium on your head, but won't totally ignore the process completely.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:56
Facebook Must Hate Me https://knownlikedandtrusted.com.au/facebook-must-hate-me/ Mon, 03 Dec 2018 04:01:25 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96640 Something's wrong - I post and post and post, I share and share and share, and every day my reach on social media gets smaller and smaller. What's going on? Does Facebook simply hate me? Am I doing something wrong? Are the coding the algorithm to frustrate my efforts entirely? Or is it that Facebook just "doesn't work"? Something's wrong - I post and post and post, I share and share and share, and every day my reach on social media gets smaller and smaller. What's going on? Does Facebook simply hate me? Am I doing something wrong? Something's wrong - I post and post and post, I share and share and share, and every day my reach on social media gets smaller and smaller.



What's going on? Does Facebook simply hate me? Am I doing something wrong? Are the coding the algorithm to frustrate my efforts entirely?



Or is it that Facebook just "doesn't work"?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:25
Should You Start a Podcast? https://knownlikedandtrusted.com.au/should-you-start-a-podcast/ Thu, 29 Nov 2018 19:30:51 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96632 There's a good chance you're about to listen to a podcast about podcasting, which I accept is a little odd. And given that I have a few podcasts going, you might think that my answer to this is predictable. But perhaps it isn't going to be what you think... There's a good chance you're about to listen to a podcast about podcasting, which I accept is a little odd. And given that I have a few podcasts going, you might think that my answer to this is predictable. There's a good chance you're about to listen to a podcast about podcasting, which I accept is a little odd.



And given that I have a few podcasts going, you might think that my answer to this is predictable.



But perhaps it isn't going to be what you think...
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:15
Hi Ho, Hi Ho… to SEO I go… https://knownlikedandtrusted.com.au/hi-ho-hi-ho-to-seo-i-go/ Wed, 28 Nov 2018 19:42:57 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96622 Yes I said it - SEO matters. But far from the domain of the ultra-nerdy, or perhaps the super-technical lawyer, SEO is a necessary skill for any legal business owner. But why? Why can you not simply delegate everything to an SEO agency and hope that they're going to do a bang up job? Here's why... Yes I said it - SEO matters. But far from the domain of the ultra-nerdy, or perhaps the super-technical lawyer, SEO is a necessary skill for any legal business owner. But why? Why can you not simply delegate everything to an SEO agency and hope t... Yes I said it - SEO matters.



But far from the domain of the ultra-nerdy, or perhaps the super-technical lawyer, SEO is a necessary skill for any legal business owner.



But why? Why can you not simply delegate everything to an SEO agency and hope that they're going to do a bang up job?



Here's why...
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:28
Basing your Opinions About Marketing on Fact… or Fiction? https://knownlikedandtrusted.com.au/basing-your-opinions-about-marketing-on-fact-or-fiction/ Tue, 27 Nov 2018 21:57:57 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96610 Lawyers have lots of opinions about lots of stuff.  But when it comes to your opinion on social media, digital marketing, blogging or anything else that might be a little outside your comfort zone... what are you basing those opinions on? Are you going with the people who have experience and success in the area? Or are you going with Joe, the guy you spoke with yesterday who has strong opinions but no actual experience? Lawyers have lots of opinions about lots of stuff.  But when it comes to your opinion on social media, digital marketing, blogging or anything else that might be a little outside your comfort zone... what are you basing those opinions on? Lawyers have lots of opinions about lots of stuff. 



But when it comes to your opinion on social media, digital marketing, blogging or anything else that might be a little outside your comfort zone... what are you basing those opinions on?



Are you going with the people who have experience and success in the area? Or are you going with Joe, the guy you spoke with yesterday who has strong opinions but no actual experience?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:30
Should you Send an Email Newsletter? https://knownlikedandtrusted.com.au/should-you-send-an-email-newsletter/ Mon, 26 Nov 2018 21:22:23 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96559 You probably get a few email newsletters yourself, right? They come in packed with promise, articles, links, quotes and much more. So the question of the day is... should YOU produce an email newsletter. Will it WOW your readers, build your audience and work wonders for your firm? Or is it just a waste of time... You probably get a few email newsletters yourself, right? They come in packed with promise, articles, links, quotes and much more. So the question of the day is... should YOU produce an email newsletter. Will it WOW your readers, You probably get a few email newsletters yourself, right? They come in packed with promise, articles, links, quotes and much more.



So the question of the day is... should YOU produce an email newsletter.



Will it WOW your readers, build your audience and work wonders for your firm?



Or is it just a waste of time...
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:19
The Warm Cuddle of Vanity Metrics https://knownlikedandtrusted.com.au/the-warm-cuddle-of-vanity-metrics/ Sun, 25 Nov 2018 19:36:08 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96550 Vanity, vanity, everything is vanity... Including the metrics that many marketing teams tell their firms mean they're doing well on social media. But then, not everything is always as doom and gloom as all that - sometimes vanity metrics actually mean something. But does that make them not vanity metrics anymore? It's all very confusing - just listen to the episode and it'll make more sense. Vanity, vanity, everything is vanity... Including the metrics that many marketing teams tell their firms mean they're doing well on social media. But then, not everything is always as doom and gloom as all that - sometimes vanity metrics actually... Vanity, vanity, everything is vanity...



Including the metrics that many marketing teams tell their firms mean they're doing well on social media.



But then, not everything is always as doom and gloom as all that - sometimes vanity metrics actually mean something. But does that make them not vanity metrics anymore?



It's all very confusing - just listen to the episode and it'll make more sense.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:49
Duh Alert! You’re Wasting Time on Social Media https://knownlikedandtrusted.com.au/duh-alert-youre-wasting-time-on-social-media/ Thu, 22 Nov 2018 19:41:48 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96536 It's not because social media is bad, and it's not because the platforms are hard to use. It's because you don't have a plan. Spending enormous amounts of time on social media, scrolling through news feeds, clicking random buttons, and hoping that something good will happen. This is the social media "strategy" of many lawyers. And it's a terrible one. It's not because social media is bad, and it's not because the platforms are hard to use. It's because you don't have a plan. Spending enormous amounts of time on social media, scrolling through news feeds, clicking random buttons, It's not because social media is bad, and it's not because the platforms are hard to use.



It's because you don't have a plan.



Spending enormous amounts of time on social media, scrolling through news feeds, clicking random buttons, and hoping that something good will happen.



This is the social media "strategy" of many lawyers. And it's a terrible one.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:58
Will a DIY Website Wreck your Firm? https://knownlikedandtrusted.com.au/will-a-diy-website-wreck-your-firm/ Wed, 21 Nov 2018 22:31:15 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96521 Lawyers love to overspend on website design. We get custom bells and whistles, hard coded solutions to non-existent problems, and complicated sites that we don't understand how to use. Or, we could go for a DIY website where we understand the nuts and bolts, how to use it and what to do with it. But is that really the best idea? After all, you don't really want the home-made look when it comes to your website design. So what's the deal? https://youtu.be/cC6ob8sw02A Lawyers love to overspend on website design. We get custom bells and whistles, hard coded solutions to non-existent problems, and complicated sites that we don't understand how to use. Or, we could go for a DIY website where we understand the nuts a... Lawyers love to overspend on website design. We get custom bells and whistles, hard coded solutions to non-existent problems, and complicated sites that we don't understand how to use.



Or, we could go for a DIY website where we understand the nuts and bolts, how to use it and what to do with it.



But is that really the best idea? After all, you don't really want the home-made look when it comes to your website design.



So what's the deal?




https://youtu.be/cC6ob8sw02A

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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:02
Content Combat – Should you Only Share your Own Stuff? https://knownlikedandtrusted.com.au/content-combat-should-you-only-share-your-own-stuff/ Tue, 20 Nov 2018 21:04:58 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96511 Many lawyers I speak to are reluctant (read: totally unwilling) to share anything at all created by another lawyer. The concern is, of course, that when they do so everyone who sees it will think "ah-huh! Lawyer A is clearly inferior to lawyer B, because they shared lawyer B's content. Therefore all our business in the future shall go to lawyer B". In short, it's the mentality of someone living in competition land. So let's think about this for a minute - is that concern justified, or irrational? If you were interested in curating some content rather than producing everything yourself, how could you do it without crossing that line? Many lawyers I speak to are reluctant (read: totally unwilling) to share anything at all created by another lawyer. The concern is, of course, that when they do so everyone who sees it will think "ah-huh! Lawyer A is clearly inferior to lawyer B, Many lawyers I speak to are reluctant (read: totally unwilling) to share anything at all created by another lawyer.



The concern is, of course, that when they do so everyone who sees it will think "ah-huh! Lawyer A is clearly inferior to lawyer B, because they shared lawyer B's content. Therefore all our business in the future shall go to lawyer B".



In short, it's the mentality of someone living in competition land.



So let's think about this for a minute - is that concern justified, or irrational? If you were interested in curating some content rather than producing everything yourself, how could you do it without crossing that line?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:19
Overpaying for Websites that Achieve Nothing https://knownlikedandtrusted.com.au/overpaying-for-websites-that-achieve-nothing/ Mon, 19 Nov 2018 18:41:32 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96500 Lawyers were pretty late to the party when it comes to getting a website up and running. Now, in an effort to catch up with our past laggard status, we've embraced the concept... by finding the most expensive custom website designers we can possibly find and paying them enormous amounts of money. For very little benefit. Find out what I mean, and what you can do about it at a threshold level before you even start sketching out a wireframe for your next website, or talking with a designer. Lawyers were pretty late to the party when it comes to getting a website up and running. Now, in an effort to catch up with our past laggard status, we've embraced the concept... by finding the most expensive custom website designers we can possibly... Lawyers were pretty late to the party when it comes to getting a website up and running.



Now, in an effort to catch up with our past laggard status, we've embraced the concept... by finding the most expensive custom website designers we can possibly find and paying them enormous amounts of money.



For very little benefit.



Find out what I mean, and what you can do about it at a threshold level before you even start sketching out a wireframe for your next website, or talking with a designer.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:43
Are you Using your Email Database? https://knownlikedandtrusted.com.au/are-you-using-your-email-database/ Sun, 18 Nov 2018 17:09:10 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96493 It's an odd thing, but although many firms have systems for collecting email addresses into a gigantic database, not many are actually using that database effectively. When I explore this, it's often because the lawyers are afraid of putting off their prospects or clients by sending them emails. Which leads to this question: why collect the information at all, if you're not going to use it? It's an odd thing, but although many firms have systems for collecting email addresses into a gigantic database, not many are actually using that database effectively. When I explore this, it's often because the lawyers are afraid of putting off the... It's an odd thing, but although many firms have systems for collecting email addresses into a gigantic database, not many are actually using that database effectively.



When I explore this, it's often because the lawyers are afraid of putting off their prospects or clients by sending them emails.



Which leads to this question: why collect the information at all, if you're not going to use it?
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:06
Is Fear of Social Media Tragedy Killing your Efforts? https://knownlikedandtrusted.com.au/is-fear-of-social-media-tragedy-killing-your-efforts/ Thu, 15 Nov 2018 18:55:29 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96470 Pretty much all law firms and lawyers accept a basic need to have social media be a part of their marketing efforts. Unfortunately, despite that, many have also decided that social media is such a risky minefield of danger that they put in place an unlimited set of barriers in place to prevent their lawyers doing anything "wrong". The outcome usually isn't safety - it's complete and total inactivity. With the result that your attempt to save your firm is in fact going to kill it. Read Full Transcript transcript TBC Pretty much all law firms and lawyers accept a basic need to have social media be a part of their marketing efforts. Unfortunately, despite that, many have also decided that social media is such a risky minefield of danger that they put in place an ... Pretty much all law firms and lawyers accept a basic need to have social media be a part of their marketing efforts.



Unfortunately, despite that, many have also decided that social media is such a risky minefield of danger that they put in place an unlimited set of barriers in place to prevent their lawyers doing anything "wrong".



The outcome usually isn't safety - it's complete and total inactivity.



With the result that your attempt to save your firm is in fact going to kill it.





Read Full Transcript

transcript TBC










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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 6:07
Here’s Why your Blog Isn’t Doing Well https://knownlikedandtrusted.com.au/heres-why-your-blog-isnt-doing-well/ Wed, 14 Nov 2018 18:12:51 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96442 Lots of lawyers write articles, so it's hardly news to the legal industry that blogging can help you business. So what about the problem many law firms face: they blog regularly, but aren't seeing any results from it? There's one likely reason that's holding your blog back from success. Let's see if we can solve that today. Lots of lawyers write articles, so it's hardly news to the legal industry that blogging can help you business. So what about the problem many law firms face: they blog regularly, but aren't seeing any results from it? Lots of lawyers write articles, so it's hardly news to the legal industry that blogging can help you business.



So what about the problem many law firms face: they blog regularly, but aren't seeing any results from it?



There's one likely reason that's holding your blog back from success. Let's see if we can solve that today.
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:53
It’s So Hot Right Now… https://knownlikedandtrusted.com.au/its-so-hot-right-now/ Tue, 13 Nov 2018 18:26:02 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96428 Writing, images, video, audio - these are essentially your only options when it comes to producing content. But which is the "best" and what's going to get you the most traction? The answer is probably going to be annoying... Writing, images, video, audio - these are essentially your only options when it comes to producing content. But which is the "best" and what's going to get you the most traction? The answer is probably going to be annoying... Writing, images, video, audio - these are essentially your only options when it comes to producing content.



But which is the "best" and what's going to get you the most traction?



The answer is probably going to be annoying...
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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 7:03
The #1 Rule of All Digital Marketing https://knownlikedandtrusted.com.au/the-1-rule-of-all-digital-marketing/ Mon, 12 Nov 2018 19:52:42 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96407 While it's tempting to get caught up in the never ending sea of options, tools and gimmicks that are available to help you "hack" your digital marketing, the truth is that there's only ever been one rule of marketing. Do you know what it is? https://youtu.be/-UKepDiqDOA While it's tempting to get caught up in the never ending sea of options, tools and gimmicks that are available to help you "hack" your digital marketing, the truth is that there's only ever been one rule of marketing. Do you know what it is? While it's tempting to get caught up in the never ending sea of options, tools and gimmicks that are available to help you "hack" your digital marketing, the truth is that there's only ever been one rule of marketing.



Do you know what it is?




https://youtu.be/-UKepDiqDOA

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Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 4:31
Purely Practical – Get Something Done! https://knownlikedandtrusted.com.au/purely-practical-get-something-done/ Fri, 09 Nov 2018 11:29:44 +0000 https://digitalmarketingforlawyers.lqf1mwm8-liquidwebsites.com/?p=96341 Let's get the digital marketing podcast on the road!  If I was to ask you what the number 1 barrier to you or your firm achieving its marketing goals was, what would you say? For the vast majority, it's going to be this: TIME. We just don't get stuff done, because we don't have the time. Let's fix that - starting now.   Read Full Transcript - - If I was to ask you what the number one barrier to successfully delivering on your digital marketing strategy was, in your firm or your practise, what would you say? My guess is that you and the majority of lawyers that I might ask are going to say something like, we're not executing on the strategy. That is, we're not delivering, we're not doing the things that we thought we would have time to do because we all got too busy and so we pushed it to one side. This is reliably the answer when I ask what the barriers are and that's what we're going to talk about today. My name is Chris Hargreaves, I am from digitalmarketingforlawyers-staging.lqf1mwm8-liquidwebsites.com and this is the Digital Marketing Mastery Series. I have specifically started this series, and this is episode number one, so you haven't missed anything if this is where you're starting. This is the only episode where I will mention what the number is 'cause it's the only one I'm going to remember. This series is designed to provide practical execution strategies for you so that you can actually be doing things. That means the episodes are going to be fairly short, that means they are going to be practical. I might occasionally have a chat about strategic decision making, I might occasionally have an idea to share or a tool to recommend, but by and large, the majority of what you're going to hear here is going to involve actually doing something, or having the opportunity to do something. And if you play along at home or in your office and you actually do 10 or 20 or 50% even of the things that I'm going to suggest might be beneficial for you, then you're going to find that you will experience a remarkable uplift in the success of your digital marketing programme within your firm or with you as a practitioner, individually. And so, where are we going to start with? We're going to start with that practicality because I think lawyers are very good at having opinions and I think we're incredibly good at producing detailed, strategic marketing plans that have a tendency to be a two-inch thick booklet that gets generated extremely optimistically at some kind of retreat or some kind of marketing day offsite, or it gets generated by someone else entirely and just delivered to you and you're supposed to do it. But the fact is, most of the time, nobody does anything in those documents. And so you come back to it one or two or five years later and you dust it off 'cause it's been sitting in a drawer and absolutely none of it has actually turned into any actions on your part. And so what I want to say to you today is this, do less, commit to less, and then actually deliver on it. And that might mean, if you are starting from zero, if you are literally too busy in your own mind to do anything, but you appreciate the importance of having to get to marketing, that might mean you find two minutes in a day to comment on one post on LinkedIn with a person who is valuable. Maybe it means you find five minutes to send an email each day to someone you haven't actually caught up with. Maybe it means you just find 30 seconds in a day to send a connection request on LinkedIn. Now, these are just examples. The practical thing for today is this. Stop over-committing your marketing endeavours with extremely optimistic views about what you can and cannot get done. If you have spent the last five years too busy to breathe or do anything, the chances that you can then say, okay, I am definitely going to commit four hours every week to my marketing efforts, it's not going to happen. Let's get the digital marketing podcast on the road!  If I was to ask you what the number 1 barrier to you or your firm achieving its marketing goals was, what would you say? For the vast majority, it's going to be this: TIME. Let's get the digital marketing podcast on the road! 



If I was to ask you what the number 1 barrier to you or your firm achieving its marketing goals was, what would you say?



For the vast majority, it's going to be this: TIME.



We just don't get stuff done, because we don't have the time.



Let's fix that - starting now.



 

Read Full Transcript

- - If I was to ask you what the number one barrier to successfully delivering on your digital marketing strategy was, in your firm or your practise, what would you say? My guess is that you and the majority of lawyers that I might ask are going to say something like, we're not executing on the strategy.
That is, we're not delivering, we're not doing the things that we thought we would have time to do because we all got too busy and so we pushed it to one side. This is reliably the answer when I ask what the barriers are and that's what we're going to talk about today. My name is Chris Hargreaves, I am from digitalmarketingforlawyers-staging.lqf1mwm8-liquidwebsites.com and this is the Digital Marketing Mastery Series. I have specifically started this series, and this is episode number one, so you haven't missed anything if this is where you're starting.
This is the only episode where I will mention what the number is 'cause it's the only one I'm going to remember. This series is designed to provide practical execution strategies for you so that you can actually be doing things. That means the episodes are going to be fairly short, that means they are going to be practical.
I might occasionally have a chat about strategic decision making, I might occasionally have an idea to share or a tool to recommend, but by and large, the majority of what you're going to hear here is going to involve actually doing something, or having the opportunity to do something. And if you play along at home or in your office and you actually do 10 or 20 or 50% even of the things that I'm going to suggest might be beneficial for you, then you're going to find that you will experience a remarkable uplift in the success of your digital marketing programme within your firm or with you as a practitioner, individually.
And so, where are we going to start with? We're going to start with that practicality because I think lawyers are very good at having opinions and I think we're incredibly good at producing detailed, strategic marketing plans that have a tendency to be a two-inch thick booklet that gets generated extremely optimistically at some kind of retreat or some kind of marketing day offsite, or it gets generated by someone else entirely and just delivered to you and you're supposed to do it. But the fact is, most of the time, nobody does anything in those documents.
And so you come back to it one or two or five years later and you dust it off 'cause it's been sitting in a drawer and absolutely none of it has actually turned into any actions on your part. And so what I want to say to you today is this, do less, commit to less, and then actually deliver on it. And that might mean, if you are starting from zero, if you are literally too busy in your own mind to do anything, but you appreciate the importance of having to get to marketing, that might mean you find two minutes in a day to comment on one post on LinkedIn with a person who is valuable. Maybe it means you find five minutes to send an email each day to someone you haven't actually caught up with. Maybe it means you just find 30 seconds in a day to send a connection request on LinkedIn. Now, these are just examples. The practical thing for today is this.
Stop over-committing your marketing endeavours with extremely optimistic views about what you can and cannot get done.]]>
Chris Hargreaves: Lawyer (attorney), Blogger, Partial Nerd clean 5:03