It's Time to Leverage the Power of LinkedIn for your Law Firm
Used right, LinkedIn for lawyers is a powerful tool to help you build your network, develop trust, demonstrate your expertise and connect with your potential clients. But are you using it right?
#1 – Why Should Lawyers Bother with LinkedIn At All?
Before we get into LinkedIn profiles, best practice, posting and other fancy stuff, we need to talk about the “why” – specifically, why should lawyers bother using LinkedIn at all?
2. Niche Down your Target Audience on LinkedIn
Lots of lawyers have general expertise across multiple areas, but trying to go broad on LinkedIn usually isn't a good strategy. As a lawyer, you want to find your client sweet spot and hone in on that client's industry, experience or beliefs if you want to see more success on the LinkedIn platform.